"From family fun to a growing dream, discover how Squishy Princess came to life one squish at a time."
Our Story
Welcome to Squishy Princess!
Squishy Princess was created from something simple, a family's love for squishies. Like so many kids, our children were always searching for the newest, cutest, and most viral squishies, but we quickly discovered that many of the most popular ones were difficult to find or sold out everywhere.
What started as a shared hobby soon became a family business. Our children wanted to be involved in building something of their own while helping earn money toward their sports and extracurricular activities. Squishy Princess gave us the opportunity to work together as a family, teaching responsibility, entrepreneurship, and the value of hard work while doing something we genuinely enjoy.
Our mission is to bring joy to children, collectors, and squishy lovers by offering adorable, high-quality squishies and hard-to-find favorites that spark excitement with every squeeze. We carefully select products that are fun, unique, and full of personality, making it easier for families to discover the squishies they've been searching for.
At Squishy Princess, we're more than just a shop, we're a family sharing our passion with yours. Whether you're looking for the latest viral squishy, a special collectible, or the perfect gift, we're excited to help you find something you'll love.
Thank you for supporting our family's dream. We can't wait to welcome you to the Squishy Princess family!
Where we are now
Since 2026, the Squishy Princess crew reside and work in Southern California, where our family carefully sources, packs, and ships every order with love and attention to detail.
Although we're a growing family-owned business, our mission remains the same: to make it easier for children, collectors, and squishy enthusiasts to find the adorable, high-quality, and hard-to-find squishies they love.
We're continually expanding our collection, building relationships with trusted suppliers, and adding exciting new products to bring the latest trending squishies to our customers. As we grow, we're also excited to partner with retailers and boutiques who share our passion for bringing smiles through fun, collectible sensory toys.
Thank you for being part of our journey, we're just getting started, and we can't wait to share what's next with the Squishy Princess community!
Shop our best sellers
Top picks to choose from
